Simple logos work well. Brands are more than a fancy logo. While most designers, brand gurus and marketers know this already, business owners often don’t. Either way, the above should provide strong ...

These logos represent big thinking, not simple thinking. “The more simple things are, the easier it is for you to like it. Your brain says, ‘This makes sense so it’s good!'” ...

Do simple logos deserve all the hate? Research shows that 78% of brands embraced minimalist logos in 2024. In light of the Jaguar rebranding controversy, experts explore why bold, intricate ...

The new Whitney logo harbors many of the design studio's aesthetic hallmarks—sans-serif type, snapped cleanly to a grid—but this time they've added a clever twist.

Inspired by the beautiful typography-centric logos of Japanese cameras in the 70’s and 80’s, design firm Antrepo re-imagined the logos of tech companies by stripping them down to their essence.