The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Simple logos work well. Brands are more than a fancy logo. While most designers, brand gurus and marketers know this already, business owners often don’t. Either way, the above should provide strong ...

These logos represent big thinking, not simple thinking. “The more simple things are, the easier it is for you to like it. Your brain says, ‘This makes sense so it’s good!'” ...

Creating simple is, surprisingly, not simple. The new graphic the state of Tennessee plans to use for its departments is simple: a red box emblazoned with a white "TN" sitting atop a blue bar. But ...

The new Whitney logo harbors many of the design studio's aesthetic hallmarks—sans-serif type, snapped cleanly to a grid—but this time they've added a clever twist.

Whiteland’s new logo is a simple blue and grey design created by Spotlight Strategies of Franklin. Submitted logo . ... The logo is 10 years old, so it was time for a change, ...

With its characteristic slickness, Squarespace has teamed up with the Noun Project to give small businesses a tool to make their own logo. And it's good for designers too. Brands That Matter Final ...

Do simple logos deserve all the hate? Research shows that 78% of brands embraced minimalist logos in 2024. In light of the Jaguar rebranding controversy, experts explore why bold, intricate ...

Good logos are simple. Customers should be able to ‘parse the data’ in a single glance. Even more complex designs can be scanned by having, for example, an elegant silhouette.

Inspired by the beautiful typography-centric logos of Japanese cameras in the 70’s and 80’s, design firm Antrepo re-imagined the logos of tech companies by stripping them down to their essence.