On is promoting "soft wins" while Nike goes hard on winning. The post On Running’s ‘Soft Wins’ Campaign Is Latest Shot at Nike appeared first on Front Office Sports.

Oh, just the hearts of every Nike purist shattering ... or want to pretend that they do. “Realistically, Nike is losing market share to brands like Adanola and Skims,” says McCorquodale.

KIM Kardashian is ready to wring the changes for Nike thanks to a new deal with the ailing sportswear giant. The reality star ...

Caitlin Clark has quickly become the face of women's basketball. Just two weeks ago, the NCAA's all-time leading scorer was ...

John Schwarz, a self-described “mindfulness and meditation facilitator,” proposed a 24-hour nationwide “economic blackout” of major chains on the last day of the month.

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

My first introduction to Michael Jordan took place in Los Angeles just before the 1984 ... the atmosphere was crackling with Nike’s “I Love LA” campaign created by marketing director Rob ...

Livvy Dunne arrived at LSU as a valued recruit with a huge social media following. Five years later, she's the NCAA's highest ...

Every time Nolan Arenado felt himself getting overwhelmed by an avalanche of rumors and conjecture about where his baseball ...

PARIS — It took Yoon Ahn and Verbal several years to put together their first book on Ambush, but as far as the duo are ...

In addition to his contract, Rees-Zammit could potentially earn millions in endorsement deals and image rights over the coming years. During his rugby career, he signed with Adidas while he also has a ...

Rebranding is a powerful strategy that enables companies to modify their brand identity and image to better align with their goals and target audience. It has become increasingly crucial in the ...