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“The Roblox platform was a natural fit to host Nars Color Quest, given its global reach and highly engaged, scaled audience that continues to age up,” said Dina Fierro, vice president, global ...

Moreover, this is a key component of the platform’s business. In 2022, 1.8 billion total avatar items were sold on the Roblox Marketplace. Through 2023, the company anticipates creators ...