Journalist Meghan McCarron, along with elite chefs, has come to appreciate the new, better-tasting options as well as the ...

Public relations is essential for business leaders to understand in today's fragmented media landscape. This article explains ...

Cash also noted that — especially given the wide variety of marketing options now available — branding should be completed ...

According to an Australian brand executive, the performance division has no plans to ditch the powertrains that have made it ...

Mercedes is dropping its "EQ" sub-brand, and instead will treat its EVs more like "normal" vehicles. More companies should do this.

Test your logo at different sizes to ensure it works everywhere. Make sure it looks good in color and black and white. Your logo should match your overall brand style. Colors create feelings in people ...

Christian influencer Russell Brand has used his social media platform to talk to adult entertainment star Lily Phillips about her sex work and even quoted the bible to her. The actor and comedian told ...

It gives a flavour, a more emotional and expressive feel to the brand. “A good brand property is flexible — you can animate it, you can crop into it, you can be more playful with it than a logo. A ...

When I first launched Inkbot Design, I competed with many startups that were just as good creatively. However, I positioned my brand with a straightforward narrative, exceptional branding, and ...

Here's a list of some key tactics that top brands leverage: These tactics aren't just theoretical. They're practical strategies that can turn a good brand into a great one, actionable for fledgling ...