A version of this article originally appeared in the Sports Business Journal. This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. The Sunday after the Super Bowl brought another marquee sporting event – the NBA All-Star Game.

That number is a 13 percent decrease on the 2024 NBA All-Star Game, which drew 5.398 million viewers. And the numbers get even worse than that. It was the second-least-watched game in the event’s history, according to Front Office Sports, barely beating out the 2023 game, which had about 4.6 million people watching.

Front Office Sports reported on Wednesday that the 2025 NBA All-Star Game averaged just 4.7 million viewers across all TNT platforms. That is down 13 percent when compared to last year’s NBA All-Star Game.

NBA All-Star Game was a mixed bag, generating fewer viewers than last year, but putting up a record 4.7 billion social media views.

The All-Stars have been divided up into three teams, led by the stars of the famous TNT show, 'Inside the NBA .' Kenny Smith, Charles Barkley, and Shaquille O'Neal all headline the teams as the coaches. Additionally, the winners of the Rising Stars Challenge will be playing in this contest.

The NBA experimented with a new format for the All-Star Game this year after criticism of the traditional East-West game. Fans and analysts complained that the regular game had degraded into a glorified layup line,