On is promoting "soft wins" while Nike goes hard on winning. The post On Running’s ‘Soft Wins’ Campaign Is Latest Shot at Nike appeared first on Front Office Sports.

Oh, just the hearts of every Nike purist shattering ... or want to pretend that they do. “Realistically, Nike is losing market share to brands like Adanola and Skims,” says McCorquodale.

KIM Kardashian is ready to wring the changes for Nike thanks to a new deal with the ailing sportswear giant. The reality star ...

Caitlin Clark has quickly become the face of women's basketball. Just two weeks ago, the NCAA's all-time leading scorer was ...

John Schwarz, a self-described “mindfulness and meditation facilitator,” proposed a 24-hour nationwide “economic blackout” of major chains on the last day of the month.

My first introduction to Michael Jordan took place in Los Angeles just before the 1984 ... the atmosphere was crackling with Nike’s “I Love LA” campaign created by marketing director Rob ...

Every time Nolan Arenado felt himself getting overwhelmed by an avalanche of rumors and conjecture about where his baseball ...

Amelia Gray Hamlin looked full of confidence as she stormed the DSquared2 runway during Milan Fashion Week on Tuesday.

Despite pressure on his time, Peter Kyle carved out space in his hectic schedule to hold no fewer than four face-to-face ...

In addition to his contract, Rees-Zammit could potentially earn millions in endorsement deals and image rights over the coming years. During his rugby career, he signed with Adidas while he also has a ...

Rebranding is a powerful strategy that enables companies to modify their brand identity and image to better align with their goals and target audience. It has become increasingly crucial in the ...