Patients with ADHD presented atypical sensory processing patterns, suggesting that ADHD clinical guidelines may need to assess sensory processing.

Implement A Sensory Strategy To create a truly immersive customer experience, businesses must carefully align sensory elements with their brand identity.

A new gym that opened in Sparks is designed to make playtime fun, safe and educational for children with sensory issues.

With the goal of making all baseball fans feel welcome, the College World Series will offer sensory kits for checkout this year.

These similarities imply that sensory organs in the armor of diverse animals evolved separately in both vertebrates and invertebrates to help them sense the larger world around them.

How lighting affects impulse buying habits explains why dim lights trigger more spending with lower self-control and higher emotional responses.

Synesthesia blends senses like sight and sound, revealing how perception varies across brains.

Design lovers can appreciate the effect atmosphere has on wellbeing. The value of an aesthetically pleasing, accommodating space is dialed up further when it comes to sensory rooms, which are ...

Considerable effort has gone into understanding the mechanisms underlying high-frequency 'bursting' of thalamocortical impulses, their sensory information content and their involvement in ...

1 Department of Anesthesiology, University of California, San Diego, La Jolla, CA, United States 2 Research Service, VA San Diego Healthcare System, La Jolla, CA, United States The myelin sheath ...

Grocery stores excel here, capturing 62% of its sales from impulse purchases. For small retail spaces, mastering impulse buying isn’t just beneficial—it’s essential.

So how can food businesses use sensory marketing to enhance the customer experience? Here are a few suggestions on how to incorporate sensory marketing into your business.